Goal

<aside> 🎯 To compare adding new page flow with the market competitors. Competitors: Wix, HubSpot, Shopify, Tilda, Jimdo Dolphin, Squarespace, MailChimp, Webflow.

</aside>

Competitor 1: Wix

Step 1. ”Add page” button is placed in the corresponding sidebar menu (the same as in PhenomPro CMS).

Step 1. ”Add page” button is placed in the corresponding sidebar menu (the same as in PhenomPro CMS).

Step 3. A user can click on Preview to open a closeup page preview.

Step 3. A user can click on Preview to open a closeup page preview.

Step 4. Prominent view of the new page in the sidebar (in PhenomPro the page is highlighted with color only).

Step 4. Prominent view of the new page in the sidebar (in PhenomPro the page is highlighted with color only).

Step 2. A user can choose page type and see its thumbnail or add a blank page (PhenomPro CMS doesn’t have a preview).

Step 2. A user can choose page type and see its thumbnail or add a blank page (PhenomPro CMS doesn’t have a preview).

Step 3-1. Closeup page preview.

Step 3-1. Closeup page preview.

Where we win Where we lose
- 1. Templates preview.
  1. More prominent view of the new page in the sidebar.
  2. Drag-and-drop pages in the sidebar. |

Competitor 2: HubSpot

Step 1. Creating a new page is available outside the editor, as well as a preview of all pages created earlier.

Step 1. Creating a new page is available outside the editor, as well as a preview of all pages created earlier.

Step 2. After selecting a page type, a user selects an appropriate site where a new page appears, and enters a page title.

Step 2. After selecting a page type, a user selects an appropriate site where a new page appears, and enters a page title.

Step 3. Previewing available templates for a new page.

Step 3. Previewing available templates for a new page.

Step 5. To view the list of all pages as well as created one, a user returns to a separate page by clicking “Exit” button in a Page Editor.

Step 5. To view the list of all pages as well as created one, a user returns to a separate page by clicking “Exit” button in a Page Editor.

Step 4. After choosing a template, a Page editor opens.

Step 4. After choosing a template, a Page editor opens.

Where we win Where we lose
1. A list of all created pages is available at hand, as well as adding a new page in a sidebar, so a user doesn’t need to switch between different pages to accomplish the task. 1. Templates preview.

Competitor 3: Shopify

Step 1. Adding new page is available on the separate page with a whole list of crated pages on display (similarly with Wix)

Step 1. Adding new page is available on the separate page with a whole list of crated pages on display (similarly with Wix)

Step 2. Form for adding a new page. There no Templates preview, a user selects template from a dropdown. To view and edit templates, a user must go to “Themes” page.

Step 2. Form for adding a new page. There no Templates preview, a user selects template from a dropdown. To view and edit templates, a user must go to “Themes” page.

Step 3. After a new page is created, a user will see the following page. To open a new page in Editor, a user clicks “Preview page”.

Step 3. After a new page is created, a user will see the following page. To open a new page in Editor, a user clicks “Preview page”.

Step 4. On preview page a user clicks “Customize”.

Step 4. On preview page a user clicks “Customize”.

Where we win Where we lose
1. The system displays a new page and automatically scrolls down to the new page title in the sidebar, so users are not stuck with the next step they need to perform.
  1. A list of all created pages is available at hand, as well as adding a new page in a sidebar, so a user doesn’t need to switch between different pages to accomplish the task (the same advantage as over Wix). | 1. More prominent flow with navigation: after page is added, Shopify suggests to add it to the website navigation, which puts in order all pages at the very beginning. |

Competitor 4: Tilda

Step 1. To create a new page, a user goes to the detailed website page with its setting an a list of created pages.

Step 1. To create a new page, a user goes to the detailed website page with its setting an a list of created pages.

Step 2-1. Users can proceed a flow on a closeup preview page by clicking “Create page” button.

Step 2-1. Users can proceed a flow on a closeup preview page by clicking “Create page” button.

Step 2. Templates preview. There is a scroll animation on hover, which allows users to take a quick glance at the whole page with no need to open a closeup preview.

Step 2. Templates preview. There is a scroll animation on hover, which allows users to take a quick glance at the whole page with no need to open a closeup preview.

Step 3. After clicking “Create” button, a system opens a new page in the Editor.

Step 3. After clicking “Create” button, a system opens a new page in the Editor.

Where we win Where we lose
1. A list of all created pages is available at hand, as well as adding a new page in a sidebar, so a user doesn’t need to switch between different pages to accomplish the task (the same advantage as over Wix). 1. Templates preview.

Competitor 5: Jimdo Dolphin

Step 1. ”Add new page” button is placed in the corresponding sidebar menu.

Step 1. ”Add new page” button is placed in the corresponding sidebar menu.

Step 2. Lo-fi templates preview.

Step 2. Lo-fi templates preview.

Step 3. The system opens a new page in the Editor.

Step 3. The system opens a new page in the Editor.

Step 3-1. Adding a new page by duplicating the existing one leads to extra clicks because a system doesn’t open a new page, but leaves a user on the current page.

Step 3-1. Adding a new page by duplicating the existing one leads to extra clicks because a system doesn’t open a new page, but leaves a user on the current page.

Where we win Where we lose
1. More prominent flow of adding a new page via duplicating an existing one.
  1. More convenient way for navigation between pages. | 1. Drag-and-drop pages in the sidebar. |